Vtrium

Context

I joined Vtrium (formerly Revue Multimédia) in 2015 while they were looking for a Community Manager. I was primarily responsible for managing social media, but my role evolved over time due to staff turnover and my growing interest in the work being done by my colleagues who have since become friends.

News

Vtrium’s main focus was news coverage. Since everyone had their own areas of expertise, I primarily handled the video game section, with a particular interest in indie gems that bring a breath of fresh air and a real sense of renewal compared to larger-scale productions, which can sometimes feel generic.

This involved extensive research, gathering information, and also understanding and translating press releases. Covering major announcements, such as the launch of the Nintendo Switch, was also part of the role.

But the most interesting part remains covering trade shows on-site, whether it’s E3 in Los Angeles or Gamescom in Cologne, in order to interact directly with the professionals and teams behind each title while having the chance to try out the games myself.

Later on, written news evolved into video content through Game News, a weekly roundup of the latest news in just a few minutes.

Reviews

Another interesting aspect of the job was video game reviews and movie reviews. The game reviews took the form of both a written review—focusing on various elements such as graphics, gameplay, story, etc.—and a video review, so that viewers could see the game in action and better understand the reviewer’s opinion with visual support. Although we tried to be as objective as possible, there is always an element of subjectivity, and one reviewer’s opinion will not necessarily be the same as another’s.

As for my involvement in movie reviews, it took place through “Le Coin Canapé”, a video discussion among friends sharing our thoughts on the movies we’d seen.

Livestreams

To keep our YouTube channel fresh, we’ve added livestreams to our lineup, which already includes video reviews, Coin Canapé , and Game News. The goal was to explore and/or introduce previously reviewed games or older titles we hadn’t covered before, sharing our immediate reactions, all in the form of a single video or a series of videos that cover the main story of the game being played.

Unlike our other videos, this format created a more relaxed atmosphere while helping to build viewer loyalty.

Other

Since YouTube was one of our main platforms, we also posted other types of videos there, such as unboxing videos of press kits we received, as well as lighter-hearted videos, in order to provide more content and attract a larger audience.

And now ?

After stepping away from the project in 2020, Vtrium could make a comeback in 2026. An initial test was conducted through podcasts covering the June 2026 State of Play, the 2026 Summer Game Fest, the June 2026 Nintendo Direct and the June 2026 Xbox Games Showcase. These podcasts are available on major music streaming platforms (Spotify, Deezer, Apple Music) as well as on YouTube.